Abbey Timber is a timber wholesaler and retailer with a long family history over several generations. After many years with the same branding, they wanted to refresh their image to appeal to their trade audience and be more aligned with their current values, positioning and to help define their new product lines.

New branding was created using a trade colour palette and reference to the timber panels in the A for Abbey. The branding has been rolled out across website, signage, vehicles, uniforms and collateral. Packaging has been created for each of their timber lines and a microsite developed for new wholesale lines.